The Specialty Retail Creative Director is responsible for protecting and effectively communicating the brand voice and identity for the Build-A-Bear ® brand, working from their St. Louis offices. The Creative Director will also ensure that all creative development across the multiple channels of marketing reflect brand standards and imagery for the retail channel as well as all creative strategy and implementation for future revenue channels, likely including international, licensing and wholesale.
• Work closely with in-store design, development, display and merchandising teams to develop appropriate visual mechandising and advertising communications strategies.
• Execute television concepts, in partnership with agencies for all television advertising
• Direct expansion of the BAB experience through videos, games, TV and other platforms.
• Manage the artistic translation of the company’s Brand strategy and marketing plans into creative, fun and persuasive consumer-targeted communication
• Conceptualize, develop, implement and maintain the BAB brand through all marketing communication to customers