The Midwest as a creative destination
That’s not how people typically refer to the Midwest. Usually they call it “flyover country,” “the boonies,”or my favorite, “East Bumfuck.” I’ve even heard someone refer to it as “a creative desert.” We get why people say that, but there is a deep creative undercurrent that runs through the Midwest. For example, every week we all watch TV shows and movies put together by people from here.
We actually prefer being the underdog
There’s more opportunity to surprise. And when you have something to prove, it energizes the team: we’d rather be playing offense than constantly defending our ground.
We don’t need to be first with everything. “The Coasts” typically set trends, but it doesn’t mean we always follow. All it means is we have to be original.