Reporting to the CTO, The Social Media Product Manager is the catalyst for development and stewardship of our St. Louis Client’s product platform. You are the in-house product expert, able to speak to and make recommendations for client solutions. You will serve as a bridge for these products from the research and recommendation phase to the concept, design, and implementation with internal staff. The Director of Product Development will facilitate product development meetings and manage the portfolio of product development initiatives. You will collaborate regularly with Client Success teams, Media, and Community Engagement Managers to understand client and market needs.
Market Analysis and Strategic Planning
• Research, analyze, and monitor client industry needs and trends.
• Define business value of potential solutions for target markets in order to guide and prioritize development of products, and features (or their components) for Client Success teams.
• Specify market requirements for current and future products through market research, industry experience, and design inputs from stakeholders, customers, and prospects. Support ongoing management of product portfolio, including managing to long-term product development roadmap.
• Participate in defining strategic pricing models for new and existing products, considering competitive pricing models, internal costs, value proposition metrics (e.g., benefits, savings to clients, process costs, etc.), market acceptance, and adoption rates, and present final pricing recommendations to leadership for approval.