Live Your Brand!
We hear it all the time. Create a "Brand" . . . then Be that brand! Live it, breath it . . . BE it!
My personal and company brand is all about trust and adding value . . . to candidates who contact me, and to the clients who pay me. It's all about trust and value when I make a cold call into someone who I have identified as a top-performing candidate. I have to establish a level of trust, and blatantly prove value, or I will not engage that candidate.
Today, someone I've never met uploaded her resume to our website, completed our Candidate Profile and sent me a personal, targeted cover letter. She did exactly what I asked her to do, but she did it with such style and thoughtfulness that she stood out. I sent her an email thanking her for taking the time to do such a thorough job of introducing herself, and that I genuinely hoped I might be able to help her.
When friends or colleagues find themselves laid off, I am sometimes the first call for help. It's one of the most difficult parts of my job. I wish there was more that I could be doing in support of helping these people find their next opportunity. I do take the time to try to help as best I can. I always respond to inquiries. I try to make someone happy they contacted me. I like to go beyond expectations.
I get a dozen calls a week from people who ask me if I can help them "get a job". I have to explain that a retained recruiter works for the client in helping identify premier candidates for a very specific position, and I'm sorry I can't be of more assistance. I try to give them some quick piece of advice, and help them (at least) get pointed in the right direction.
I'm proud of the testimonials I have on LinkedIn and on my website. I'm proud of the reputation that started when I was a photographer and has strengthened. . . for over 35 years now. I'm proud of trying to continually impact the lives of those around me in a positive way.
Why am I writing what sounds like so much slapping myself on the back? I'm doing my market research as a precursor to creating a marketing campaign that I've wanted to do for so long. You know, what differentiates me from the competition? I think trust and value are the heart of what separates me from other recruiters . . . and hard work. Without mutual trust, candidates would not allow me to help them move from a job they were very happy with . . . to one that provides more professional and personal satisfaction.
That reputation and trust inevitably adds value to my clients. I don't know how else to do this job! The ticket is to try to say this to new and existing clients in a heartfelt, compelling way without sounding self-serving!
We hear it all the time. Create a "Brand" . . . then Be that brand! Live it, breath it . . . BE it!
My personal and company brand is all about trust and adding value . . . to candidates who contact me, and to the clients who pay me. It's all about trust and value when I make a cold call into someone who I have identified as a top-performing candidate. I have to establish a level of trust, and blatantly prove value, or I will not engage that candidate.
Today, someone I've never met uploaded her resume to our website, completed our Candidate Profile and sent me a personal, targeted cover letter. She did exactly what I asked her to do, but she did it with such style and thoughtfulness that she stood out. I sent her an email thanking her for taking the time to do such a thorough job of introducing herself, and that I genuinely hoped I might be able to help her.
When friends or colleagues find themselves laid off, I am sometimes the first call for help. It's one of the most difficult parts of my job. I wish there was more that I could be doing in support of helping these people find their next opportunity. I do take the time to try to help as best I can. I always respond to inquiries. I try to make someone happy they contacted me. I like to go beyond expectations.
I get a dozen calls a week from people who ask me if I can help them "get a job". I have to explain that a retained recruiter works for the client in helping identify premier candidates for a very specific position, and I'm sorry I can't be of more assistance. I try to give them some quick piece of advice, and help them (at least) get pointed in the right direction.
I'm proud of the testimonials I have on LinkedIn and on my website. I'm proud of the reputation that started when I was a photographer and has strengthened. . . for over 35 years now. I'm proud of trying to continually impact the lives of those around me in a positive way.
Why am I writing what sounds like so much slapping myself on the back? I'm doing my market research as a precursor to creating a marketing campaign that I've wanted to do for so long. You know, what differentiates me from the competition? I think trust and value are the heart of what separates me from other recruiters . . . and hard work. Without mutual trust, candidates would not allow me to help them move from a job they were very happy with . . . to one that provides more professional and personal satisfaction.
That reputation and trust inevitably adds value to my clients. I don't know how else to do this job! The ticket is to try to say this to new and existing clients in a heartfelt, compelling way without sounding self-serving!