In case any of you missed this in AdFreak last week, I thought it was worth sharing. It's a historic fact that those who approach an agency or creative entity with a clever, innovative or unusual approach, get attention. Here's a recent example:
Vanity Googling helps copywriter land a job
Alec Brownstein was another copywriter/director in need of a job when he decided to take advantage of human nature—or at least, the nature of people who like to Google themselves. Brownstein bought up Google keywords like David Droga, Tony Granger, Gerry Graf, Ian Reichenthal and Scott Vitrone, and when those folks Googled themselves, a message from Brownstein popped up asking for a job. The price was 10 cents a click. For a grand total of $6, Brownstein got four interviews, landed a job at Y&R, won a Clio and got some press. Another great example of knowing your audience.
—Posted by Rebecca Cullers