The Perfect Fit

St. Louis Marketing, Lead Digital Research Analyst

We're excited to be starting a new search in this changing world of Big Data.  It's been fascinating learning more about the power of that data, if utilized properly.  Our client is delivering best practices in that area.

General Description:

Our St. Louis client is a modern marketing tech agency with specialized capabilities.  They’re growing and developing a premier client list, already including iconic clients like AT&T and Starbucks.   They partner with those high level clients and with advertising agencies who do not have the in-house capabilities our client has.

This is the age of data driven everything.  Our client is on the forefront of providing the data analysis that makes the huge amount of available data useful.  They take an agile approach to website, app and API development, to help their clients reach their business goals faster.  Every website delivers analytics, but the vast majority of website owners have no idea how to harness that information to reach their goals.

Another driving innovation is the internet of things.  Our client is working with manufacturing clients, helping develop a new line of IoT products that are interactive with personal smart devices.  Our client develops the online infrastructure that allows their clients to utilize the best of new technology for their benefit.

The successful candidate should have a solid web analytics background and in-depth knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.  Candidates with research backgrounds and experience utilizing predictive modelling will be particularly valuable.  We’re looking for the self-driven and motivated entrepreneurial leader who’s experienced with:

VP or Senior Director of Digital Strategy #16080

General Description:

We’re looking for an experienced marketing digital strategist who has the experience, vision and the confidence to build and lead an imaginative and effective digital marketing team.   You’ll have the support of our St. Louis Client’s senior leadership team to develop the digital philosophy that strengthens an already powerful agency, along with the team that delivers on that philosophy.

We need you to assess the existing team and identify gaps.  Assess the clients’ needs, the existing agency digital capabilities and capacity, to identify missing components.  Design and develop a digital marketing department that will be well positioned to thrive, be inventive and grow into the future.

We need that thoughtful and engaging strategist who’s comfortable collaborating with Senior Client leadership in developing and explaining digital strategies that engage and deliver beyond expectations.  You’ll have to be very comfortable talking about digital strategies and tactics and how to push the boundaries of what’s been done before and what’s really possible.  Creatively identify tactics to attract attention in market whitespace.

This is a strategic role, not a tactical one.  Our client already has powerful tactical technicians and developers.  The goal is to find the articulate, forward thinking visionary leader, who has an entrepreneurial spirit and is driven to build something.  You’ll be collaborating with iconic global brands that are category leaders while delivering input to the media buyers who might be anywhere in the world.  Knowledge of media planning and programmatic buying is critical as is strategic content marketing streams.   Experience with new product development and patent engagement is especially useful.

This is a career opportunity in a successful, growing advertising agency in St. Louis.  There will be vast potential for long term success, increasing responsibility, compensation and professional growth.