Last week, I was invited to attend a breakfast sponsored by the St. Louis Chapter of the American Marketing Association (AMA). There were about 20 CMO’s and Sr. Marketing Executives from local Companies, the group was called the “AMA Executive Circle.”
Each of the 20 or so in attendance had previously completed a survey that was asking, how could the AMA be of more value to the attendees, their departments and it’s membership in general? There was compelling conversation, ranging from “How do we know our marketing is working?” (Data), to “How do we get an outside perspective on our strategies and tactics”? (Each other) When the question was asked, how does St. Louis re-establish its self-esteem and get this region moving forward again? There was enthusiastic conversation.
Local companies that are growing, are having trouble recruiting out of town talent. National news and social media skew the perception of St. Louis for those outside of our region. The fact that St. Louis is rich with culture, activities, food, sports and neighborhoods,where you can safely raise a family is lost.
There was a remarkably spirited conversation that oozed cooperation and camaraderie. I had walked in optimistic and hopeful, but I was pleasantly surprised (shocked really) how far beyond that this group traveled . . . and quickly. There was a universal spirit that we had hit on a common theme that could unite the group. There would be all sorts of learning opportunities for every level of marketer as an effort to improve the “St. Louis brand” moved forward across multiple channels. Similarly, it would benefit everyone, residents and our corporations.
I’m hoping that this meeting is actually the beginning of a diverse, yet inclusive movement, which will end up benefiting everyone in St. Louis. Wouldn’t it be great to celebrate a unified St. Louis? The results of self-esteem, pride and an attractive employment environment would trigger exciting growth, benefiting all!