For at least the last four years, every search we’ve conducted has had “digital media” components.
Digital Media has become the ubiquitous element in advertising and marketing communications. Very little communication happens anymore, without the strategic digital element. While the value of those digital elements continues to grow, so does the demand for skilled digital workers. The experienced experts in every digital specialty are very difficult to hire. Those with the most expertise and experience are fully employed and not actively looking for a new opportunity.
Bishop Partners has over 17 years’ experience as marketing and advertising recruiting and consulting specialists. Over the past five years, that specialty has grown to include digital media. Here are some of the titles of the (specifically) digital media searches we’ve recently completed.
Client Success Manager
Content Strategist/Writer
Sr. Digital Strategist
Digital Media Campaign Analyst-Strategist (three hires)
Social Media Campaign Manager (two hires)
Sr. Digital Media Campaign Manager
Digital Project Manager
VP, Social Media Strategy
Digital media nomenclature and titles are rapidly changing. New specialized skills are needed as new technologies, tactics and metrics are developed. As digital media grows, so does the need for new expertise. It’s very difficult for many; many privately held companies to keep pace. How about your Company?
Bishop Partners routinely consults with CEOs, Partners and Owners of privately held companies to help them identify and prioritize their need to evolve, catch up or even “get started”, to take advantage of the possibilities and efficiencies, of digital marketing communication.
Some of the statistics identifying companies who actually admit that their lack of digital experience is restricting revenue growth is surprising, if not stunning. Yet, they’re unsure how to take a first step or develop a digital practice expertise, that adds real value (i.e. revenue) for their company.
Social media is taking on a life of its own. It’s everywhere. You can look around at any moment and see someone staring at his or her phone or other device. It’s no longer a matter of “if” a company should get involved, but how. Whether a B2B service or manufacturer, your customers can (will) be reached by creating a content marketing strategy based on the classic lead generation funnel. Content engagement is starting to dominate, because it works. Even better, it can be measured, analyzed and optimized for “real” ROI.
If you’re worried about your company’s next step(s) with digital media, please get in touch. We can help.