General Description:
Our St. Louis County Client is on the move, while growing and expanding their marketing department. As Director, you’ll provide efficient and effective prioritization, planning, delivery support and tracking/analysis of our marketing plan. You’ll be responsible for the annual planning process, marketing performance measurement, capacity analysis across the marketing, lead generation and conversion journey. This is your opportunity to lead the marketing team for a franchise that’s rapidly growing across the Midwest, delivering high value healthcare support in a retail environment. We’re looking for someone who wants to “make a difference”, not just “do a job”. We’re looking for a goal driven individual who understands the need to manage both up and down, to attain goals. You’ll report to the CEO.
Responsibilities Include:
• Oversee corporate marketing strategy development, execution, monitoring and improvement on an annual and weekly basis.
• Manage, develop and expand the marketing team’s programs, personnel and performance across Direct, Digital, Telemarketing, PR, Broadcast and community Outreach channels in multiple geographic markets.
• Report to Executive Leadership Team on a monthly basis; results, projections and vision for future sales and marketing strategies.
• Be accountable for the annual budgeting, marketing strategy and resulting lead generation, across all retail outlets.
It’s All About Data!
This role is heavily dependent on data. The director must be comfortable digging into the data to determine the root cause of diminished returns whether it be the creative element, offer, timing, channel, list, etc.
They must be able to act quickly to make needed changes which means they must be looking at the results and constantly analyzing and refining execution. The director must have worked in an environment that drives appointment conversion. The goal of the marketing is constant improvement of lead generation and conversion.
Experience:
We’re looking for candidates with a marketing degree and at least eight years of marketing experience. The experience should include “traditional” tactics in addition to fluency in digital inbound and outbound tactics. Certifications in Google and Hubspot, would be highly regarded. Candidates must have experience with retail franchise marketing (not dining). Healthcare marketing experience is a plus.
About Our Client:
Our Client currently owns 25 stores in KC, St. Louis and Southern Illinois, which are franchises of a 70 year-old company. They plan to continue their growth, which means a growing marketing department and the likelihood of increasing responsibilities. They are offering an excellent compensation package with a base salary and a possibility of earning a significant bonus, resulting from your successful marketing leadership. They also offer comprehensive benefits. EOE
If you have interest in being considered, please email [email protected] with your resume and tell us your specific interest in and qualifications for this opportunity, as you understand it.