General Overview:
The Digital Media Analyst will execute online marketing campaign strategy and work with a team of digital marketing experts to create strategies. They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation. They will learn the ways of direct response digital media from experts, so that they too can become an expert over time.
Please note that, at this time and for this position, we cannot accommodate current or future sponsorship needs for US work authorization. Working remotely is not an option for this role. Our Client is providing relocation expense assistance.
Principal Responsibilities
• Successfully manage campaigns on Google, Bing, Yahoo, Facebook, and other ad platforms
• Turn client strategies into outcomes through strong follow through and impeccable communication skills
• Work with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholders
• Refine the reporting process for client campaigns including managing the universal data pull, creating report templates and partnering with the media team on data insights
• Track ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as needed
• Leverage statistical & predictive analysis and let data guide campaign decisions
• Ability and desire to tell stories and influence strategy through numbers and research
We’re looking for candidates with a Bachelor's degree and a major or minor in a quantitative discipline (e.g. mathematics, economics, engineering, statistics, physics, etc.) and 2-5 years’ experience in a digital media marketing firm or agency. We expect you to have experience with digital media and analytics platforms including Tableau (or similar BI tools), DCM, Google Analytics, Adobe Analytics, Google AdWords, Facebook Ads Manager etc.. We also expect you to be able to demonstrate that you’re an aware and caring colleagues who’s interested in contributing to our Client’s culture.
Compensation:
Our Client is interested in hiring premier performers and has a compensation package designed to support that goal. There is an excellent base salary and comprehensive benefits package. They’re proud of a welcoming, positive and collaborative culture that supports the professional and personal growth of their employees. They are providing relocation assistance.
About Our Client:
Our Client has been named an “Agency of the Year”, they remain financially stable and consistently exhibit managed growth with iconic CPG National brands. You will be challenged and supported while working with caring colleagues and loyal Clients who have been with the agency for decades. The loyalty of their Client is industry leading!
There’s an effort to maintain a comfortable and supportive, yet high performance environment, built on a foundation of management’s respect for the team. They understand and respect their employee’s desire to continue to grow both professionally and personally. The creatively driven agency has been named “Agency of The Year” among its many awards . . . It’s easy to understand why. EOE
If you have interest in being considered, please email Bob@Bishop-Partners (dot) com with your resume and tell us your specific interest in and qualifications for this opportunity, as you understand it.