I’m thrilled to announce a new strategic relationship with ROJEK Consulting. ROJEK is a premiere marketing consulting firm that advises Fortune 500 brands and growing companies on their marketing management strategies.
I first learned about ROJEK through industry articles in Ad Age and Adweek over the years. ROJEK and their founder/leader Lorraine Stewart were (and are) clearly one of the leading advertising consulting resources for consumer brands in the US. Their reputation and work has been established from advising companies like GM, Planet Fitness, UPS, travelocity and White Castle, among many others, to best identify and evaluate their advertising industry and digital marketing suppliers. In 2020 their consulting services for CMOs also includes executive talent recruitment and executive coaching programs for in-house creative teams.
Several years ago, I was pleased when Lorraine asked me to help her with a project she was working on at the time. As a result of our successful experience we have expanded our practice and offering leveraging our skills and experiences. This service includes recruiting services for CMOs, CCOs and other marketing and creative leaders, as well as helping a company plan, structure and recruit its in-house creative capabilities, a fast-growing current trend. I look forward to working with the full ROJEK team of other pros, many of whom have been successfully consulting with ROJEK’s clients for decades.
So why have marketing leaders trusted ROJEK for so many years?
The answer is the same values-based approach in business that I also practice, respect and share. Lorraine pioneered the critical importance of understanding a client company’s culture as the basis for building high performance client-agency teams to build brands. It’s their proprietary and proven approach to advertising agency recruitment. Simply stated ROJEK likes to “Start with Culture, Finish with Fit™"
I agree.
Bishop Partners’ long standing success of our executive placements with our Clients validates this thinking. The reason more that than 70% of our candidates hired for the job and stay for more than three years, is because of our focus on cultural fit. We also make sure that the vision, values and goals of both parties’ are in tight alignment. This approach is far superior to recruitment efforts that just “check the boxes” on the basics, required skills and relevant industry experience.
Bishop Partners remains proud of the many relationships we’ve built and the impact we’ve had on the trajectories of both those Clients and Candidates. Our goal is to continue that effort with the highest level of commitment.
We also look forward to the expanded relationship and integrated services resulting from our alliance with ROJEK. When you check out services on their website, you’ll see me as a member of their top notch consulting team. I’ll continue to publish marketing pieces for ROJEK in service to our shared audiences.
Together we will provide old friends and new clients a full suite of recruitment services – especially designed for important internal talent placements and external agency partners. These agile sourcing strategies will be culturally aligned, highly engaged and ready to impact the marketing performance of both leading companies and growing brands.