The Perfect Fit

New Urgent Search, Account Director in Minneapolis

With 50 years of data-driven direct marketing experience, our Minneapolis Client offers the services, resources, and expertise their clients need to power successful, omni-channel marketing campaigns.

Our Client’s rapidly growing Marketing Services team is seeking experienced account/client services professionals to serve in the position of Account Director. The primary role of the Account Director is to support Group Account Directors, Strategists, and the Sales team in developing and implementing direct response marketing strategies. This will include managing client communication and deliverables as well as direct or indirect supervision of assigned Account Services team members.

Principal Responsibilities
• Become an expert on each of assigned clients’ company, products, industry, offers, messaging and brand guidelines, etc.
• Brings new ideas, insightful thinking and proactive planning to clients on a regular basis.
• Provides input and assist the Group Account Director and Strategists in the development of strategic marketing communication plans.
• Frequently develop pitch and presentation materials and “sells” ideas and recommendations to clients.
• Build and maintain positive relationships with client contacts through daily interactions as our Client’s principal representative.
• Actively participate in development of campaigns from ideation through to client approval and performance analysis in a leading role.
• Develop creative briefs and any reference materials needed to give strong direction to the internal team in order to complete deliverables.
• As necessary, review creative materials and provide detailed proofing to ensure it matches the requirements outlined on estimate, matrix, or other reference documents
• Deliver quality materials on-time, on-strategy and on-budget; monitor project labor vs. budget on ongoing basis, revising scope documents or escalating concerns as appropriate
• Ability and willingness to travel, up to 30%

Strategic Business Development Manager (REMOTE) #21032

General Description:
Our St. Louis Client is a marketing resource specializing in Corporate Communications, both internal and external. They take pride in conveying a company’s message through engaging tactics, suited to their individual culture. Are you passionate about helping a business grow and create extraordinary customer experiences?

Our Client is seeking a talented, highly motivated and dedicated relationship development leader to engage leading corporations and promote internal culture communications. As a customer-obsessed, engagement communications enthusiast, you will influence and build upon the success we have had with other iconic Brands like, Southwest Airlines, Jimmy John’s, Ulta Beauty, TEDx, ABInBev or The Goddard School.

Our Client’s on a mission to hire the very best and is committed to creating an exceptional employee experience, where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! There is opportunity to work from a remote location in the Central Time Zone.

Principal Responsibilities:
• Execute new business efforts, including proactive targeting, RFI/RFP response and financial negotiations.
• Deliver compelling, benefit-focused presentations tailored to each client; ensure presentations stand out from the pack
• Determine where there is a potential opportunity for business and qualify, convert, and engage these opportunities
• Identify and manage the creation and development of presentation materials and room theater.
• Lead the development, customization and delivery of RFP and RFI responses
• Provide accurate and detailed communications, pipeline and financial forecast within Salesforce. Be accountable for each project’s hitting profit targets.

Experience:
We’re looking for experienced new business developers with a marketing, advertising or digital media background. We’d like five to ten years’ experience, most recently in an agency or consultancy environment. If you’re smart, ambitious, articulate and looking for long term career growth opportunity, let’s talk! If you have experience in the Technology, Healthcare/Pharma or Finance categories, we’ll be even more excited for that conversation!

Lead Generation Strategist (REMOTE) #21033

For this role, we want you to elevate the strategy and content components of our new business development protocol. You will work directly with strategic accounts to drive creative content strategies that deliver prospects interested in learning more about our Client (your new Employer). This is the opportunity to improve your skills in marketing automation, create and refine input and help grow a Marketing Agency of the Year.

Our St. Louis Client is an award-winning communications agency, with a respected national reputation for engagement excellence. They believe an agency should be transparent, honest, open-minded, and focused on its clients and its employees. The culture should welcome, embrace respect and support each individual as an integral part of the entire company's success.

This Lead Generation Strategist will run the day-to-day strategy with some guidance with the Chief Growth Officer. Digital experts will partner with you to shape campaigns that unlock exceptional performance. All the while, you will monitor your strategies; partnering with external agencies to drive superior results – the kind of outcomes that lead to long-standing relationships that make marketing matter. 

You will present to clients with authority, "front" meetings, and take ownership of projects/campaigns and their outcomes. Scope of expertise should also cover best practices for executing against a journey-based planning framework that intuitively directs owned, earned and paid distribution channels. There is an opportunity to work remotely, within the Central Time Zone.

Principal Responsibilities:
• Serve as a content marketing manager for agency teams supporting clients with content development and distribution deliverables.
• Integrate with the planning efforts of the strategy account development teams to define audiences, customer journeys, and content ecosystem dynamics associated with client marketing campaigns and objectives.
• Help define and establish the role of content marketing in overall strategic marketing plans, and champion the importance of the content marketing discipline.
• Lead the development and distribution of compelling and engaging content strategies and executions, working closely with martech and business intelligence teams to measure and report and fine-tune performance metrics.
• Lead the agency’s own content marketing effort through strategic activation of social media assets and other owned, earned and paid channels, while managing two external digital media agencies supporting your efforts.

Experience:
Three to five years’ experience in an agency or consultancy, working hands on with digital media, metrics and content strategies. Experience directing the development of a variety of social media and content marketing materials (link to portfolio requested), including use of a CRM. Salesforce, Pardot or Marketo experience strongly preferred. Excellent knowledge of Microsoft Word, Excel and PowerPoint, social listening tools and marketing insight software.

Spring Clean Your Professional Profiles

As Spring is just around the corner, it is a great time to clean and refresh. Consider applying that concept to your online professional profiles with an update to all of your social media platforms. 

As the economy improves, hiring activity is increasing and is expected to really accelerate, especially in the second quarter. In a competitive job market, it’s important to stand out amongst your peers. A good way to catch a hiring authority’s eye is with a strong profile on LinkedIn. Strong LinkedIn Profiles are significantly enhanced with recommendations (more so than endorsements!).

Incomplete profiles or leaving off blocks of time will not get you the same attention as those profiles that are showing effort and attention to detail. Even if you are not actively looking for a new role, your professional presence can yield a conversation about an opportunity that can intrigue.

Recruiters are constantly searching for talented individuals in their field, so demonstrate your contributions by detailing the ways you’ve added value, where you have gained applicable experience, and how you have delivered on leadership, team building and mentoring opportunities.

In addition to updating your LinkedIn profile, also take the time to review the rest of your social media. Hiring authorities might look at Facebook, Twitter and Instragram so maintain those platforms in a manner that represents you authentically and professionally. What you put out there publicly can attract an engagement with a recruiter or eliminate you from the talent pool.

It’s also a good idea to always have your resume up to date. Don’t forget to include promotions, certifications, collaborations and contributions you’ve made since the last time you looked at your resume.

A Client of mine put it best, I think. She said, “I won’t hire any candidate who has something posted that they wouldn’t want their grandmother to see!”

Thanks to Bailey at Bohan & Bradstreet for contributing to this article.