The Perfect Fit

Urgent Need: Sr. Professional Services Copywriter #21074

Senior Digital Marketing Copywriter #21074
Location: St. Louis or Remote (in the Central Time Zone)

Overview:
Our client is experiencing consistent growth resulting from their success in their category of service. They are committed to building a world class in-house marketing and creative capability. You’ll work directly with and report to the Director of Digital Marketing. You’ll also collaborate with the Director of Marketing Communications, the Social Media Manager and Senior Designer, as well as in-house IT teams. Remote work from the Central time zone is possible.

Principal Responsibilities:
• Content development and creation, with primary emphasis on digital-marketing copywriting.
• Write articles and create content for use in digital and print advertising and marketing projects, particularly to generate new business referrals across a variety of channels (i.e. email, web, mobile).
• Responsible for ensuring that brand identity and messaging are executed consistently in the creation of compelling content for use across all audiences, products and services for our Client and its subsidiaries.
• Website content support and responsibilities, for example, writing metadata descriptions, keyword strategy, and SEO tactics applied to copywriting.
• Develop and maintain thorough knowledge of the organization’s brand, business model, products, services and marketing goals.
• Assist Marketing team with creating, reviewing, proofreading and revising marketing materials and publications.
• Support the brainstorm, conceptualizing, development of marketing campaigns, including paid advertising, email marketing and social media campaigns.
• Excellent editing, proofreading skills, attention to detail, and ability to take direction

New Retained Search: Director of Digital Marketing #21071

General Description:
We’re looking for an experienced marketing digital strategist who has the experience, vision and the confidence to lead an imaginative and effective digital marketing team for our St. Louis area Client. This position includes oversight for the development and management of web properties that support product sales, client assessment, leads and referrals, marketing outreach and brand reputation, while ensuring a positive client experience. Required knowledge includes experience with digital marketing techniques, including web-based campaigns involving landing pages, email marketing, and online advertising media.
This is a strategic role, not a tactical one. Our client already has powerful tactical creatives, technicians and developers. The goal is to find the articulate, forward thinking visionary leader, who has an entrepreneurial spirit, technical expertise and is driven to build something. You’ll manage outside agencies, contractors and vendors; work closely with internal teams to ensure implementation of successful consumer marketing programs; and advise on tactics to improve SEO, SEM and SMO.
This is a career opportunity in a 35+ year old privately held company, constantly growing and evolving and expanding professional services capabilities.  This is not a remote working opportunity.

Responsibilities Include:
• Implementing digital marketing campaigns to drive new leads, including SEM, email marketing, mobile, paid social media and multimedia channels.
• Management of web properties (sites, landing pages, etc., and applying best practices for UX, design, WCAG, SEO and meeting marketing objectives)
• Experience with SEM campaigns supporting development and execution of programs that drive leads and acquisitions at an efficient cost.
• Manage the company’s CMS platform in support of internal users.
• Marketing liaison to the IT development team for cooperative client-focused projects.
• Lead company relationship with external digital marketing firms and contractors focused on paid search and programmatic campaigns, landing pages, UX projects and analytics.

UX & Accessibility Designer/Developer A St. Louis or Remote Opportunity!

I’m starting a new search for a UX & Accessibility Designer/Developer for my St. Louis based Client.  They are privately held, over 35 years old, 400+ employees and one of the most highly respected providers of the professional services they deliver, in the U.S..  Perhaps the best part is that their services make a huge difference in people’s lives.  They are at a confluence of healthcare, insurance and employment, they help represent and support their fellow human beings! 

Our Client is open to a remote worker in the Central Time Zone.

The Client is offering an excellent starting base salary and an unusually strong benefits package (more detail in job description).  My Client is feeling a sense of urgency with this hire.

Overview:
Our client is experiencing consistent growth resulting from their success in their category of service. They are committed to building a world class in-house marketing and creative capability. You’ll work directly with and report to the Director of Digital Marketing. You’ll also collaborate with the Director of Marketing Communications, the Social Media Manager and Senior Designer, as well as in-house IT teams.

You’ll advise teams on best practices in UX, Accessibility/WCAG issues; make design and functionality changes as needed to web assets; build landing pages for ads and build custom referral landing pages for strategic partnerships. create web components/modules for online events as needed (webinars, You Tube, Facebook) for customers and occasionally employees. Help design, adapt and maximize our “front-end assessment” or screening tools for in-bound referrals; and manage related digital assets in the Umbraco CMS system.

Desired Skills and Experience:
1.       Experience developing and managing websites
            • Excellent technology/coding skills (HTML, JS, etc.)
            • Front end development skills with solid understanding of responsive design, UX, accessibility issues and graphic design

Entrepreneurs Respond to Pandemic and Remote Work

Fortune 500 companies don’t stop operating just because their employees head home. Instead, they use technology to ensure customers have 24/7 access to important information. The Marketing Recruiter offers tips on how you can, too:

Managing priorities. There's quite a bit to do when starting a new business venture in Missouri or preparing to invest and grow your existing small business. And while it's tempting  to prioritize new technology and marketing tactics like you see big business doing, an area that is often overlooked is the process of choosing and establishing the best legal business entity for your business. For example, many business owners who want to grow choose to create an LLC because of its limited liability, flexibility, and tax benefits. As an added bonus, it’s one of the easiest and least expensive structures to set up and manage.

Provide your clients with ecommerce options. 80% of Americans shop online each month, yet nearly half of all small businesses don’t have a website, reports BigCommerce Editor-in-Chief Tracey Wallace. How many major corporations can you think of that have avoided this necessary tool? An added benefit for you as a small business owner is that online shopping means cash tracking… and one less thing you have to do each day. When your customers buy online, your website, if set up properly, will handle everything from calculating sales tax to determining your cost vs. profit.

Answer common customer questions ahead of their expectations. Your website is a key marketing tool that reduces the time you spend responding to customer queries. This includes providing information about your business that would otherwise require your continual communication with potential customers. Think about this: online retail giant Amazon.com provides detailed information about every product they sell. This bag of seaweed snacks is a prime example. Not only are there photos and nutritional information, but Amazon lists sustainable harvesting practices, country of origin, and recipe ideas right from the product page. Customers are further provided with similar items, an effective upsell technique that costs you nothing.

Offer highly-visible reviews of your company from previous customers. Considering that nearly 90% of consumers trust online reviews, it is in your best interest to provide these straight from your site. Search Engine Land reports that you need at least 10 reviews to impact buying behavior. Not sure how to ask for reviews? Check out The Review Solution. This company’s SaaS product is free and lets you post reviews to your Better Business Bureau account page, which can be linked to your website. Reviews essentially let your happy customers do the talking for you. Aside from posting testimonials, you can review companion businesses on their site to link back to your site. What this does is strengthens your online presence and increases the SEO of your domain. Reciprocal relationships are beneficial to all parties.

I'm Proud of 20 Years of Success As A Marketing Recruiter!

I'm very proud to have just passed my 20 year anniversary as a recruiter . . . What a ride! I can’t believe how fast it’s flown by!

I've survived, 9.11, the Great Recession and Covid! While 2020 was the worst year for earnings that I've ever endured in my (entire) professional career, I'm thrilled that 2021 has rebounded so incredibly fast. I’m grateful that my hard work, faith in my abilities, loyal friends, colleagues, existing Clients and my new Clients have all contributed to my resurgence.

I want to thank all of you who have been supporters all these years. Those of you who have referred friends and colleagues for searches as well as referred me to friends and prospective new Clients, are my lifeblood. I couldn't have made it 20 years, without your help and support!

I've been proud to help both my Candidates and Clients. I love presenting new career opportunities to those who aren't really looking or didn't know a career opportunity for them even existed. I get excited when I can help a Client replace, refine or expand their company's capabilities and capacity.

During all this time, I've enjoyed learning more about the worlds of digital advertising and marketing communications. One can't just "stand still" or be "content" with their knowledge of marketing . . . We all have to make the effort and devote the time necessary to grow and learn about new tools and tactics. Digital marketing is an ever evolving and expanding world. Trying to keep up with it, is time I love spending!

So, let me just say to any of you who've read this far, thank you! You've helped make my professional life, successful, exciting,  fulfilling and fun! Here's to many, many more years of "executive recruiting" and your continued support!