Three of our most recent Clients have all said to me, “Our HR recruiters don’t know what to look for with digital media candidates”! That’s not at all surprising, considering how overworked most HR folks are and considering how much digital media changes . . . often weekly! Hiring for digital media professionals is not easy. Companies of every size, all over the US are moving their marketing and media buying in-house. Many are creating or seriously upgrading their internal marketing capabilities and capacity. Most are at the least, trying to get some digital media expertise in-house.
Even marketing/advertising agencies struggle to recruit sufficient marketing and media professionals, to meet their clients’ needs.
There is rapidly increasing demand for digital expertise. Those experienced marketers who have expertise with digital media strategies and tactics, earn great incomes. They know they’re in demand, so if they’re not happy where they are, it’s not difficult to move to a better employer . . . especially with remote workers being more acceptable. Most expert and experienced digital marketers are very happy with their current employers. Posting a job and “praying” for an adequate response, is the norm, and it’s a doomed strategy, especially if there’s any urgency to the hire.
One solution is to hire a recruiter with digital marketing/media understanding, experience and consistent success. Today, digital strategy affects every word (literally) of online communications, from Facebook, Instagram and Twitter to paid media advertising or PPC.
With over 20 years of experience and expertise in digital media, Bishop Partners is extremely well positioned to help. We understand the terminology of the strategies and tactics, we can identify the experts from the ‘wannabes’. Most importantly, we can recruit those personalities with the vision, values and career goals that combine with the employer, to create that “Perfect Fit”.
Recruiters are not inexpensive, but the good ones are worth what they earn. Not only do they understand the goal of the hire, but they understand those specific qualifications that ensure your marketing and digital media goals are met . . . in a timely way. Couple that with the length of time that well recruited candidates stay with their new employer and the recruiting service translates to VALUE! It’s an investment, not an expense.
If you want to learn more about Bishop Partners, our 100% success rate with engaged searches over the past 16+ years or about our candidates staying with our Clients over three years, over 70% of the time. Get in touch with Bob and let him explain how his company can benefit yours!