July is my Anniversary month! I can’t believe it’s been over 21 years since I started my recruiting business! Looking back, I’ve had (and am having) lots of fun while feeling professionally fulfilled, in helping businesses identify, recruit and hire professionals to maintain or expand their businesses. Similarly, I’m proud of how many advertising, marketing and media professionals I’ve helped identify and take the next step on their career journey, ultimately helping them move closer to reaching their career goals. It’s very rewarding work!
In reminiscing, I start to think about quantifying those 21+ years, the numbers are amazing . . . almost unbelievable! I’ve probably interviewed over 8,500 people and completed over 260 searches for over 85 Clients from all over North America. I have over 9,700 in our database and as of this morning, over 7100 LinkedIn connections. Those contacts provide an excellent base of referrals for top marketing and media pros.
The recruiting and hiring process continually evolves. It changed radically, almost overnight as a result of Covid stoking “The Great Resignation”. Professionals found themselves with ample opportunity (time) to think about what they were doing with their professional career and life. Many were dissatisfied with their conclusions when they realized they weren’t happy or being professionally satisfied. They didn’t like where they were working or their boss or their compensation and many decided they’d rather being doing something of real human value and taking care of themselves, rather than just selling some consumer a product!
Employers had to change too. They could no longer take their employees for granted or be disrespectful or dismissive of them. Employers started listening to their employees and being more appreciative, respectful, fair and flexible, out of necessity. Remote workers are more productive than anyone imagined and so the more “flexible”, even hybrid office attendance became (or is becoming) the new normal.
The most successful employees are well known by their peers and competitors. Employers are no longer able to simply “post and pray”. Job boards, are infrequently effective and rarely efficient or expeditious. The resulting focus on talent acquisition has resulted in far superior, more inclusive, satisfying and fun work environments. Company cultures have had to become more ‘attractive’ to current (and prospective) employees.
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