The Perfect Fit

Elevating Recruitment Excellence with AI: Enhancing Our Expertise for Your Success

To All Our Existing and Prospective Clients:

I hope this letter finds you well. As your dedicated partner in the on-going quest for top-tier marketing talent, I am excited to share a transformative development that is significantly enhancing our recruitment capabilities and ensure we continue to exceed your expectations. Bishop Partners has always prided itself on its meticulous approach to identifying the best candidates for your unique needs. Today, I am thrilled to explain how the integration of Artificial Intelligence (AI) will make our already successful and experienced recruitment process even more efficient, accurate, and tailored to your requirements.

Our Foundation of Trust, Honesty, and Discretion
For years, our firm has built a robust database of over 11,000 marketing professionals across North America. This extensive network, coupled with our unwavering commitment to trust, honesty, and discretion, has cemented our reputation as a leading recruitment firm. Our personalized approach ensures that we deeply understand your needs and the specific nuances of each role we fill. This commitment to excellence will only be amplified with the strategic implementation of AI technologies.

The Power of AI in Recruitment
Artificial Intelligence is revolutionizing various industries, and recruitment is no exception. By integrating AI into our recruitment process, we will enhance our ability to identify, assess, and present the best candidates for your specific opportunities. Here’s how AI will transform our recruitment process and benefit your organization:

Hiring Heatwave: The Unsteady and Unpredictable Talent Market This Summer

As summer winds to a close, advertising agencies and marketing firms have faced unsteady, unpredictable challenges in talent acquisition that reflect broader industry trends and specific pressures unique to these sectors.

Attracting and Retaining Talent in a Competitive Market: The competition for top talent in the marketing and advertising industries is fiercer than ever. Agencies are not only competing against each other but also against tech companies and other industries that offer attractive packages and more flexible work environments. This intense competition has made it difficult for agencies to not only attract but also retain skilled professionals, particularly in digital and creative roles. The rising demand for specialized skills like data analysis, SEO, and AI integration further complicates the landscape, as these skills are in short supply and high demand across multiple sectors.

The Impact of Economic Uncertainty: Economic factors, such as inflation, fluctuating interest rates, and geopolitical instability, have made it challenging for agencies to predict and plan their talent needs. Many agencies are cautious about expanding their teams, leading to delays in hiring or a preference for short-term contracts over full-time positions, while their clients have the same feelings of uncertainty.

Remote and Hybrid Work Dynamics: The shift towards remote and hybrid work has become a double-edged sword. While it has allowed agencies to access a broader talent pool geographically, it has also introduced challenges in maintaining company culture, fostering team collaboration, and ensuring consistent client service. Balancing the flexibility that remote work offers with the need for in-person creativity and brainstorming sessions remains a significant hurdle.

Why and How Recruiters Add Value in Hiring Top Performers

In today’s competitive job market, hiring top performers is critical for organizations aiming to maintain a competitive edge. However, attracting and securing these high-caliber individuals is no easy feat, especially when they are already thriving in their current roles. This is where skilled recruiters come in, playing a pivotal role in the talent acquisition process.

The Value of Engaging Passive, Top-Performing Candidates

One of the most significant contributions recruiters make is their ability to engage passive candidates—those who are not actively seeking new opportunities but who may be open to the right one. Top performers are often deeply committed to their current employers, having invested time and effort into achieving success within their organization. These individuals are not scouring job boards or sending out resumes; they are busy excelling in their roles. Engaging with these passive candidates requires a nuanced approach that goes beyond standard recruitment practices.

Recruiters add value by leveraging their networks, industry knowledge, and relationship-building skills to identify and connect with these top performers. They understand that these candidates are not just looking for a job; they are looking for a significant opportunity that aligns with their personal and professional goals. By positioning the opportunity as a natural next step in the candidate’s career progression, recruiters can effectively persuade them to consider making a move.

Understanding the Vision, Values, and Goals

A key aspect of a recruiter’s role is aligning the vision, values, and goals of both the client (the hiring organization) and the candidate. This alignment is essential for ensuring long-term success and satisfaction on both sides.

For the client, it’s not just about filling a role—it’s about finding a candidate who will thrive in their corporate culture, contribute to the company’s mission, and stay committed over the long term.
A recruiter’s deep understanding of the client’s business, culture, and strategic objectives enables them to identify candidates who are not only technically qualified but also a cultural fit.

On the candidate side, top performers are often driven by more than just a paycheck. They seek roles that offer growth opportunities, align with their values, and allow them to contribute to meaningful work. Recruiters who take the time to understand a candidate’s career aspirations, personal values, and long-term goals are better positioned to match them with roles where they can truly excel.

The Art of the Match

Recruiters act as matchmakers, carefully balancing the needs and desires of both the client and the candidate. This involves more than just assessing qualifications on paper; it requires deep insight into what makes both parties tick. The best recruiters are those who can see beyond the resume and job description to identify synergies that others might miss.

For example, a recruiter might recognize that a candidate’s experience in a different industry could bring fresh perspectives to the client’s team. Or they might see that a candidate’s personal values closely align with the company’s mission, making them a perfect cultural fit. By focusing on these deeper connections, recruiters can facilitate matches that lead to lasting, successful hires.

Conclusion

In the quest to hire top performers, recruiters provide immense value by engaging passive candidates, understanding the vision, values, and goals of both clients and candidates, and making thoughtful, strategic matches. Their expertise not only saves time and resources but also ensures that the right people are placed in the right roles, driving success for both the individual and the organization. In a world where top talent is a key differentiator, the role of the recruiter is more important than ever.

Please get in touch with me and let’s talk about how I can help you research and recruit and hire the  best performers at any level in modern marketing, advertising or digital media.  Thank you!

Recruiters Who Specialize Offer Exceptional Value

I recently had a meeting with a client who asked if I knew of any “local” VP level Strategy Directors?  I told him that in fact, I did . . . I explained I was recently contacted by a very experienced and successful EVP level “Head of Strategy”.  He’s worked at premier agencies and helped them win millions of dollars in new business . . . clients like, HP, Dell, British Telecom, a Renowned University’s Medical Center, Japan Airlines, Universal Orlando among many others. 
 
He has international experience, collaborating with teams on almost every continent, with agencies like TBWA, Ogilvy & Mather, Mindshare, FCB Global . . . !  I could go on and on . . this senior strategist is very, very special . . . and,  he’s willing to re-locate!
 
I’m using Steve as an example.  Because we specialize and have earned a trusted reputation over 20+ years in business, we have exceptional, top performers in almost any discipline a brand or agency might need.  Our database is over 11,000 and we have more than 7300 LinkedIn Connections.  We have superior marketing and media performers in a diverse range of vertical categories . . . located all over North America.
 
The added benefit is that these candidates are open and ready to be interviewed.  These candidates are not actively job hunting but are open to new opportunities that align with their career goals. This initial stage of research and identification of existing candidates could take less than one or two weeks!
 
Our thorough process ensures that we understand the vision, values, and goals of our candidates. This knowledge leads to retention, with over 70% of our candidates staying with our clients for more than three years.  This knowledge allows us to negotiate fair and discounted fees since the comprehensive search process is expedited. We're happy to pass these savings on to our clients.
 
The client I met with was surprised and had never thought about utilizing the existing database of a recruiter who specialized, in this way.  There are other advantages and benefits, but the ease, speed and quality of hire, simply can’t be beat!  Neither can the cost of this service.
 
Get in touch with me and I’m happy to answer any questions for you! 

2024 Job Market Chaos: What U.S. Workers Really Want from Employers

Every day, I speak with candidates who are incredibly frustrated by the job application process, whether through an online posting or even applying directly to the employer.  It’s a very unsatisfactory process . . .

Though 2024 is only about halfway over, I think most of us can agree that this year has been anything but predictable. Hiring is all over the place, with some sectors facing layoffs while others continue to staff. Even the monthly BLS jobs report offers little clarity amid the relative chaos. And that’s without getting into the other myriad factors impacting the recruiting landscape. 

Still, even without a pithy catchphrase to describe what’s happening (Great Resignation, anyone?),
it’s evident that there are gaps between where employers stand and what job seekers experience. That’s what the 2024 Employ Job Seeker Nation Report sought to uncover by surveying more than 1,500 U.S. workers in April. Here’s a look at some of what these folks had to say: 

    They’re keeping the door open. While 79 percent of workers are     satisfied with their current jobs, some 86     percent would entertain     other opportunities, with 46 percent eager to see what’s next.

    They’re starting with what they know. Though 4 in 10 workers     indicated they are seeking new     employment, the majority (58     percent) have looked for a new position within their current company.

    They’re after more than just money. Higher compensation is a factor     in looking for a new job, but it’s not     the only one. Career     advancement, greater flexibility or remote work, better company leadership, better     company culture and a change in location     are also top of mind.

    They’re confident in their candidacy. Half of active candidates believe that finding a job in this current     market is easy, with     56 percent saying that today’s job market favors candidates. Collectively, about two-    thirds of respondents think it will take them     less than three months to find a new job.

    They do have some concerns. Year over year, workers’ concerns about layoffs increased by six     percentage points to 40     percent in 2024. At the same time, concerns about their employer’s financial future also rose four points to 38 percent.

But what does it all mean?  Our team’s analysis shows that while workers understand the complexities of the labor market,

Unleashing Superior Talent Acquisition: Harness the Power of Specialized Expertise

Earlier this week I had a long conversation with a new client prospect.  She didn’t understand the benefits of "engaging" a recruiter who’s a specialist in the area she’s looking for help with.  She did not understand why she should pay any portion of the fee in advance.  I’ll save my response to that question in another blog post!
 
I went back through our conversation and decided to summarize the benefits of using a recruiter specialist, so those of you who might need help from a third party recruiter in the future, will understand what some of the benefits are and be able to make a more informed decision for your company's benefit.

1.  In-Depth Industry Knowledge:  Specialized engaged recruiters have a deep understanding of their specific industry, enabling them to identify candidates with the precise skills, experience, and cultural fit required. Their expertise in industry trends and challenges ensures they stay ahead in sourcing top talent.

2. Targeted Network and Access: Recruiters specializing in a particular field have a targeted and extensive network within that industry. They build relationships with key players, influencers, and passive candidates who are often inaccessible to generalist recruiters. This access increases the likelihood of finding highly qualified candidates open to the right offer.

3. Enhanced Candidate Evaluation:  Specialized recruiters possess an experienced understanding of the technical and soft skills required for roles in their field. This expertise allows them to conduct precise candidate evaluations, including assessing industry-specific competencies and cultural alignment. They ask the right questions and understand nuanced responses, leading to a more accurate assessment of a candidate's suitability.

4. Strategic Insights and Advice:  With their specialized knowledge, recruiters can offer strategic insights and advice tailored to your industry. They help refine job descriptions, compensation packages, and employer branding to better attract top talent. Their understanding of industry benchmarks and best practices ensures your hiring strategy is competitive and aligned with market standards.  All their experience and expertise is focused on you, the Client in support of recruiting the very best talent available.

5.  Efficient Search Process: Specialized recruiters streamline the search process by quickly identifying and reaching out to potential candidates within their network. Their industry specific referral network professional associations, and networking events allows them to efficiently identify, source and screen candidates. This efficiency reduces the time-to-fill for difficult roles, helping you secure the best talent faster.

A Recruiter’s Reputation, Reach & Referrals, Leads to Results & Repeat Clients!

I believe the employees are a Company’s most valuable asset.  I’ve worked hard for over 23 years to become and remain one of the best Marketing, Advertising & Digital Media Recruiters in North America.  The trusted reputation I’ve earned results in the most accomplished marketers reaching out to me confidentially,  to help them identify the next step in their career.  My Clients are the benefactors of that effort.  Here are some examples:
 
Kasey: ECD/SVP CD-Copywriter, New York, 30 Years’ Experience, Hybrid, Remote or will Re-lo

Pitched and won: Jose Cuervo, Dyson, Levis, Wisk detergent, Microsoft, & More
Allstate, McDonalds, Coke, Nike, DeBeers, Kraft, Corona, Rolex, Hyundai, Visine, Lego & More



Employers: DDB, JWT, W&K, Portland, Leo Burnett, BBH
Awards:  Cannes Film Grand Prix, Cannes Lions, Clio HOF, One Show Pencils, Advertising Emmy
 
Erina: EVP Marketing, Communications, Sales, San Antonio, MBA, hybrid or remote. 
Employers:  Hospitals/Healthcare Systems, Pediatric Healthcare, Biosciences, Life Sciences
Marketing, Brand and Salesl Leadership, PR, Cross-Functional Collaboration & Leadership
 
Mateo:  ECD/GCD-Copywriter, St. Louis, 27 Years’ Experience, Office, Hybrid or Remote. Will re-lo
Clients:Bacardi, Dewars, Nike, IBM, Dewars, HSBC, Panasonic, Nextel, Molson, Bluefly.com, More.
Platinum Awards:   Hermes, Viddy, AVA, Vega, MarCom, DotComm
Scores of Industry Gold Awards: Telly, Vega, AVA, Hermes, Viddy, DotCommConsistently successful new business strategist, conceptor and presenter.
 
Beth: VP of Brand Strategy, Copywriter, Publishing/Author, St. Louis, 25 Years’ Experience, MA & MFA, in office, hybrid or remote. 
Clients: Amazon, E-Commerce, CPG, Microsoft, P&G
Awards: Print Magazine Regional Finalist, Communication Arts Annual, One Show Finalist, Clio Finalist, Hatch Award Finalist, 1st Place Chanticleer Little Peeps; Mom’s Choice; Bank Street; and Emory Global Health eBook Award.

If you're an employer, you might very well be excited about one of the candidates who are already in our database.  We're very willing to significantly discount those recruiting fees, since there is no search involved.  Of course, I'd be happy to help you identify, recruit and hire any "Most Valuable Employee" from scratch, as well.  Just give me (Bob) a call to see how we could help you.

Thank you very much!

A Recruiter’s Reputation + Reach + Referrals = Results + Repeat Clients!

I'm happy to say that after more than 20 years of working to be the best marketing recruiter around, my reputation continues to lead to premier marketing leaders across North America getting in touch and trusting me to help in representing them for their next career opportunity.  It's become pretty clear that the entire range of career responsibilities are aware of Bishop Partners and get in touch.  I.e. A first year marketer with sports teams' and venues' successes in a Chicago suburb or a CMO with Fortune 100 experience with global CPG brands in Palm Beach FL.
 
Recent Resumes From Marketing Leaders, that are trusting Bob for Representation:
All are open to hybrid or remote work.
 
Senior Digital Analytics & Health Systems Manager, St. Louis,  7 Years’ Experience, MS in Statistics
Agency Experience with Healthcare & Pharma Fortune 500 Brand experience,
 
Director of Digital Strategy & E-Commerce, Dallas, 14 Years’ Experience
Footwear, Automotive, Sports & Outdoor Activity,  Multi-lingual (English, Spanish, French)
Quantitative Research & Business Insights, Media Planning & Buying
Grew media from 0 to 12M webpage views, 4.2M Instagram Followers, 720K X, 1.6M Facebook
 
Chief Marketing Officer, West Palm Beach, 19 Years’ Experience, MBA
Healthcare, Technology, Energy, GE, NFL, AI, Multiple Tech Certifications
Designed 90% surge in Most Qualified Leads, adding over $1.25B in revenue in 18 months

AI Can’t Compete With The Human Skills That Set Great Recruiters Apart

Even as Gen AI automates many recruiting tasks, the human touch is still critical. Recruiters will distinguish themselves by doing things that AI can’t do, such as forging strong ties to candidates and offering positive candidate experiences. As a result, soft skills will be even more important.


“The best recruiters must be great at building relationships and creating high touch candidate experiences that will help them rise above the bots,” says John Vlastelica, CEO of Recruiting Toolbox. 

In fact, the top three recruiter skills cited by hiring pros in the LinkedIn survey were human skills: communication, relationship-building, and adaptability.

I’ve always believed in the ultimate value of respect.  I try to treat every candidate with respect, no matter what level of experience they might have.  In this past week, I’ve been contacted by a student who just graduated from a University in the suburbs of Chicago, to a CMO in Virginia.  Treating each of them with respect, while trying to do something to add value to my response to them, supports the reputation that I’ve worked so hard to earn. 

That reputation earned over my almost 23 years as a recruiter continues to evolve and serves my clients and I well.  My respect for those I work with supports a willingness for those candidates to help me, when I need it.  I need it and use it in every search I undertake.  That approach leads to more referrals . . . and that is a “vicious circle” that I hope never ends!

Please let me know your thoughts.  If you’ve worked with a recruiter, has the process been valuable?

Executive Search & The Power of Referrals

When I started a new career as a recruiter, over 20 years ago, I was shocked by what a nasty reputation recruiters had.  I had no idea!  But then, after talking with clients, it started making some sense.
 
The first several years of my work as a recruiter, I signed up and took advantage of every opportunity for industry training I could find.  At a certain point, most of the training all said the same things, in different ways.  The trainers would always spend half their time on sourcing and recruiting technique and the other half on new business development.  I could never understand why contingent recruiters spent so much time on new biz, instead of completing the searches they had already started.  That lack of successful placements, directly impacted recruiters’ reputation.
 
Finally, I understood.  Contingency recruiters are much more interested in volume and speed to introduction, than developing deeper relationships with their clients and their candidates.  It’s because they aren’t getting paid for the time spent, they only get paid when a candidate they introduce gets hired, usually less than 30% of the time . . . They’re always spending almost half their time on new biz dev, hoping for a search that’s easier to fill.  Then they’ll leave the first client hanging, with no hire for their need.  It leads to a terrible reputation . . . but it makes financial sense!
 
There are frequently multiple contingency recruiters working on the same searches.  The client thinks the more recruiters they have working for them, the better.  The reality is that multiple recruiters reduce the quality of the candidates introduced.  There’s real value to the recruiter in  speed to hire, not quality of hire.  Many believe that the more candidates they introduce, the better the chance their client will find someone they like enough to actually hire.  Again, not quality of introduction, but quantity of introductions.

Executive Recruiting is Very Professionally Rewarding!

I’m very thankful to be able to continue doing the work that I love so much.  The last year and a half has been really busy with diverse clients engaging my services for very different reasons.  My company’s name is Bishop Partners, because I enjoy partnering with senior executives for both agencies and brands, to help them build, expand or reinforce their marketing capacity.  The level of clients’ trust in my work has grown, as has my reputation, earned over two decades of hard work and respecting others.
 
Last year, I had the opportunity to help a privately held company build an internal marketing department from scratch.  The owner didn’t think the agency they were using was worth the expense, so he decided to build his own.  We started with identifying and hiring a Director of Marketing.  Once that leader was identified and hired, I worked with them to hire a Social Media Manager, a Digital Asset Designer/Developer, Manager of Automation/Analytics, Sr. Copywriter, a Product Specialist, Media Buyer, PPC/SEM Specialist, UX Accessibility Designer & Developer and an Account Manager.  It’s been fun and very professionally satisfying to work so closely with a client for so long on such a critical project!
 
I’m thankful that my reputation and national network continues to evolve and encourage marketers of every discipline and experience level (from Jr. Designers to CEOs), to confidentially get in touch to ask for my help in identifying their next career opportunity.  Over the years, when a client (new or existing) needs a particular skill at a particular level of experience and compensation, I can introduce multiple existing candidates immediately.  Hybrid and remote work has dramatically expanded that capability.
 
So, I just want to say thank you to all of you for your support and friendship, either personally, professionally or both!  For my Clients, my 10K LinkedIn Contacts and 11K national marketers in my database, consistently prove to be an invaluable referral resource for identifying and recruiting premier performers for my clients.
 
It’s all very rewarding!  I love what I do and love being able to continue doing it.  Thank you for your friendship and support! Also thank you for your continuing referrals of colleagues or employers!  Enjoy your day!

Marketing Communications Leaders, Strategists & Creatives Available Now!

I’ve consistently said that I’m very proud of my reputation as a marketing recruiter, earned over more than two decades of value delivered to client and candidates.  See the 50+ Recommendations on my LinkedIn Profile and website.
 
Taking the time to develop real relationships makes all the difference in understanding what the goals of both clients and candidates are.  When those two things match up, it’s exciting, rewarding and profitable for everyone.  It’s why over 70% of my candidates remain with my clients for over three years.
 
If you’re an employer and have an organizational need for an experienced employee leaders with a specific skill set, please get in touch.  It’s very possible that we have an existing candidate in our database whose vision, values and goals align with yours.  Hybrid or remote work dramatically enlarges the candidate pool that can be available.
 
Here’s a sampling of candidates who have recently introduced themselves for my help in identifying that next step in their career and are available now:
 
Global CMO, CT, Jill - Rebuilt global marketing function across NA, EMEA, APAC and LATAM to create marketing powerhouse.  Drives business volume through new product creation, demand generation campaigns, innovative branding and storytelling, effective solution positioning and expansive communication distribution to increase profitable growth.

22 Years of Recruiting!

My 22^nd Anniversary of Helping!

Wow!  I can’t believe that I’ve been a recruiter for 22 years and I’m still loving it as much as I always have!  I consider myself very lucky, being able to make a good living by helping my Clients and Candidates grow, improve or move forward in some way.  It’s extremely professionally satisfying to be sincerely thanked for the role I played in talent acquisition or career advancement.

I’m really proud of the reputation earned over these decades of work.  I’ve always tried to add value to every person or company I’ve come in contact with.  Sometimes that help is a conversation and sometimes it consulting, either cultural for a Clients or career for Candidates.  It’s always extremely gratifying!  I consider myself very lucky!

That reputation is now leading to marketing leaders (both agency and brand) all over the US, getting in touch with me.  They trust me with their resume to discreetly help them identify their next career chapter.  These leaders range from the CEO, CMO level to CDs, Analysts or Project Managers (virtually every title at ever level) who’ve have heard I might be able to help.  I’m talking about Presidents of Global agencies or holding companies to those who’ve just graduated.  It’s flattering and it’s fun!  I like to think it’s karma. Good things happen when you consistently treat people with respect.   

I’m looking forward to more years of helping agencies and corporations and candidates increase their capabilities or capacities.  I’m very proud to be able to feel like a true partner.  It’s why my company’s name is Bishop Partners . . . Thank you very much!

 

Why Partner With an Executive Search Firm?

The work of executive search firms can at times be confused with the services of contingent recruiting agencies. However, there are key, significant differences.

Have you ever been tasked with discovering the perfect candidate for an executive-level position? If so, you're aware the process of finding a candidate to fill senior-level roles is much more rigorous, time-consuming, and research-heavy than hiring an entry-level or middle management position.  The process has become even more difficult post-Covid.

When recruiting intermediate personnel, you’ll typically post on a job board or two,  run the resumes through an algorithm, and review the remaining applicants for the best possible candidates. The process can range from days to weeks. However, when it comes to an organization’s most senior-level roles – from executive leadership or the C-Suite – different strategies are necessary to find the right candidate who can lead an organization.

An executive search firm is a company that specializes in placing highly qualified candidates in executive-level positions across the public, private, and non-profit sectors. Executive search consultants seek to understand a specific executive position, define the core competencies necessary for a successful hire, and target several candidates that fit a distinct profile. Such positions include President, Vice President, CEO, CFO, COO, department heads, and more. 

The work of executive search firms can at times be confused with the services of contingent recruiting agencies. However, there are key differences in scope, methodology, process, and more, which differentiate these into two entirely different professions. In short, retained executive search firms partner with organizations to provide expertise in their industry or service, ultimately leading to the hire of a successful candidate.  

RETAINED EXECUTIVE SEARCH VS CONTINGENT RECRUITING

Unfortunately, executive search consulting and contingent recruiting are often thought of interchangeably, but are completely different professions.

RETAINED EXECUTIVE SEARCH

DEFINITION

Executive search firms are specialized management consultants retained by clients in an advisory capacity. Executive search firms partner with a client to identify, assess and select the very best possible candidate.

BUSINESS MODEL

Executive search firms operate on an exclusive, client-centered basis and work on a limited number of assignments at one time. They are engaged in all aspects of the process, from defining the search through candidate integration. They often find candidates with diverse backgrounds and have access to candidates who are not actively seeking a new position.
They charge a consulting fee (retainer) for the assignment, consistent with their in-depth advisory work. Executive search firms deliver high-quality services beyond placement, a slate of highly qualified candidates, and develop long-term relationships built on trust.

Corporate HR is Uncomfortable with Modern (Digital) Marketing Recruiting!

Three of our most recent Clients have all said to me, “Our HR recruiters don’t know what to look for with digital media candidates”! That’s not at all surprising, considering how overworked most HR folks are and considering how much digital media changes . . . often weekly! Hiring for digital media professionals is not easy. Companies of every size, all over the US are moving their marketing and media buying in-house. Many are creating or seriously upgrading their internal marketing capabilities and capacity. Most are at the least, trying to get some digital media expertise in-house.

Even marketing/advertising agencies struggle to recruit sufficient marketing and media professionals, to meet their clients’ needs.

There is rapidly increasing demand for digital expertise. Those experienced marketers who have expertise with digital media strategies and tactics, earn great incomes. They know they’re in demand, so if they’re not happy where they are, it’s not difficult to move to a better employer . . . especially with remote workers being more acceptable. Most expert and experienced digital marketers are very happy with their current employers. Posting a job and “praying” for an adequate response, is the norm, and it’s a doomed strategy, especially if there’s any urgency to the hire.

One solution is to hire a recruiter with digital marketing/media understanding, experience and consistent success. Today, digital strategy affects every word (literally) of online communications, from Facebook, Instagram and Twitter to paid media advertising or PPC.

With over 20 years of experience and expertise in digital media, Bishop Partners is extremely well positioned to help. We understand the terminology of the strategies and tactics, we can identify the experts from the ‘wannabes’. Most importantly, we can recruit those personalities with the vision, values and career goals that combine with the employer, to create that “Perfect Fit”.

The Recruiting Market is Red Hot and Rapidly Becoming Candidate Driven!

What the difference a year makes! Employers are no longer simply driving the recruiting bus, picking up experienced and skilled employees. Candidates need to want to work for you (employer) as badly as you want them on board!

In a survey with ExecuNet (a leading Executive Recruiting resource), completed last week the results were surprising, if not downright shocking!

“We are hearing from more and more executive recruiters that the executive hiring market is very strong. Some compare it to 1999-2000 just before the “dot com” bust. That may be overblown, just glad things are moving forward.

The challenges of a strong marketplace is that it isn’t all good news for recruiters who work so hard to fill a position. It is clearly becoming a candidate empowered market.

A Robert Half survey from February, 2021 highlighted that 28% of candidates backed out after receiving a job offer:

▪ 44% received a better offer from another company
▪ 27% received a counteroffer from their current employer
▪ 19% heard bad things about the potential new company through due diligence”

One of the principles of interviewing is: “Know Your Candidate!” They have options.

Know if your candidate is interviewing elsewhere – a top candidate attracts other recruiters, so keep the pulse on all candidates you are seriously pursuing; you can be seen as a helpful part of their process.

Understand what competitors are offering – top candidates can be expected to attract top interest and you can build relationships to help them compare offers, so they can better make a decision.

Prepare for the Counteroffer – clear with the candidates early what their view is of a counteroffer and lack of longevity for anyone who accepts one.

Improve the way to extend offers – take advantage of the relationship between hiring manager (or recruiter) and candidate and be open, honest and sincere.

Help your candidates resign – enable them to leave graciously and professionally, it protects them and commits them to final closure.

Do you, the Employer, have the time and resources necessary to really develop the relationships and understand the nuance of a candidate’s career goals? Those are the (simple) elements that help the retention of high value candidates. It’s also why there are Executive Recruiters!

Give Bob a call to see how Bishop Partners can help you hire the most valuable candidates, in a timely way.

Recruiting Surges as Pandemic Recedes! It’s Recruiting Pandemonium!

The St. Louis Post Dispatch Headline over the weekend read, “US Economy Roaring Back”! Friday in the Wall Street Journal, “Jobless Claims fell below 500,000 last week for the first time during the pandemic as layoffs continue to decline.” It’s not only bars and restaurants who are having trouble hiring . . . it’s every (not any) employer who is interested in upgrading particular capabilities.   

The second week in January, 2021 Bishop Partners experienced an incredible, sudden acceleration of recruiting activity from our former and new Clients. It was exciting! We’ve already completed more searches this year, than all of 2020!

For example, in an agency or in-house creative group, those superior creatives, digital media planners/strategists/buyers, client service leaders or new biz developers are extremely difficult to identify and hire. They don’t watch job boards or apply for new positions. If they’re not working at the employer of their choice, being paid what they’re worth and professionally very happy, it’s their own fault!

When layoffs are planned and executed, employers don’t lay off their most valuable employees. They lay off those who are not great at what they’re doing or who’s comp level was just too much during Covid.

Companies are more methodical in the approach to hiring in that the openings are a result of analyzing the business model and organizational structure to key on personnel realignments, upgrades or replacements. With the vaccine rollout and a better understanding of how to mitigate surges than a year ago, companies are working feverishly to meet demand and expand capabilities (modern marketing), while also assessing where they can embrace remote talent in some departments permanently.

If you aren’t already, now is the time to be developing your hiring strategy for the rest of the year. Business is bouncing back quicker than anyone expected . . . don’t get lost in the dust!

To efficiently identify, recruit and hire the top performers in your industry, it’s smart to hire a professional recruiter who specializes in your industry. You want the position filled as quickly as possible.

Give us a call and we’ll be happy to discuss your needs and explain how we can be a resource for you.

Spring Clean Your Professional Profiles

As Spring is just around the corner, it is a great time to clean and refresh. Consider applying that concept to your online professional profiles with an update to all of your social media platforms. 

As the economy improves, hiring activity is increasing and is expected to really accelerate, especially in the second quarter. In a competitive job market, it’s important to stand out amongst your peers. A good way to catch a hiring authority’s eye is with a strong profile on LinkedIn. Strong LinkedIn Profiles are significantly enhanced with recommendations (more so than endorsements!).

Incomplete profiles or leaving off blocks of time will not get you the same attention as those profiles that are showing effort and attention to detail. Even if you are not actively looking for a new role, your professional presence can yield a conversation about an opportunity that can intrigue.

Recruiters are constantly searching for talented individuals in their field, so demonstrate your contributions by detailing the ways you’ve added value, where you have gained applicable experience, and how you have delivered on leadership, team building and mentoring opportunities.

In addition to updating your LinkedIn profile, also take the time to review the rest of your social media. Hiring authorities might look at Facebook, Twitter and Instragram so maintain those platforms in a manner that represents you authentically and professionally. What you put out there publicly can attract an engagement with a recruiter or eliminate you from the talent pool.

It’s also a good idea to always have your resume up to date. Don’t forget to include promotions, certifications, collaborations and contributions you’ve made since the last time you looked at your resume.

A Client of mine put it best, I think. She said, “I won’t hire any candidate who has something posted that they wouldn’t want their grandmother to see!”

Thanks to Bailey at Bohan & Bradstreet for contributing to this article.

Identifying & Hiring Top Talent Efficiently

Every owner, CEO, President or hiring manager often has a problem to solve. The need could be the result of Covid layoffs, retirement, building bench strength, budgeted growth plans, replacing an under performing team member or one that has moved on. Regardless, the position needs to be filled as quickly as possible, by a candidate who is a professional fit for the role, and equally important, one who is a strong cultural fit for your organization. You need them to flourish on and with your team. 

Sure, you can post your open position on job boards and receive hundreds of applicants and perhaps a handful will work in the industry. Nevertheless, most will not be qualified for your role and they will have no specific industry experience. Perhaps a handful will have worked in the industry but aren’t qualified for your role. You will spend countless hours (which translates into wasted time and money) sorting through resumes and talking to people who cannot solve your problem. If you are lucky, you may get one that you can hire. Are you seeking to ‘get lucky’ in filling this crucial need?  Is that a result worth the amount of time spent?

A better approach is to align yourself with an industry specific, professional recruiter. One that understands your product(s), how you go to market, who your competitors are, and will understand the specific issues that you need the candidate to solve.  Your ‘industry expert’ recruiter is well connected with the people in YOUR industry vertical and ultimately can qualify anywhere from 50 – 200 people (depending on the position). In the end, you will get the best 3 or 4 candidates who are actually excited for the opportunity to join your team! 

Sometimes (especially with highly technical roles) it may be as few as 1 or 2 candidates introduced. Regardless, this is the ‘less is more’ approach. You will receive quality candidates, fully vetted and qualified to fit the specifications of your role, both professionally and culturally.  They will know enough about your company to know that this is actually a career opportunity for them.

Don’t fall into the ‘we need to see more’ before we can make an offer trap. Remember, time to thoroughly qualify a candidate…has already been spent for you. Focus on who is in front of you – the qualified candidate that will solve your problem while achieving success for you and your organization.

Written by my friend Ted Konnerth, CEO of Egret Consulting and lightly edited by me.

No Time (or Staff) to Identify & Interview Job Applicants?

Are you posting jobs and being overwhelmed with applicants? No staff or time to properly identify and screen the best applicants? You’re not alone . . . We can help!

I know from recent conversations that many employers are not “waiting patiently” for Covid to become more “under control”. They are realizing that  the past four months have forever changed the way business will be conducted. Employment for the future has radically changed, almost overnight! Highly specialized digital marketing “specialists” remain elusive, yet in constant in demand. They’re difficult to identify, recruit and hire, even if you’re willing to let them work remotely.

Maybe you’re receiving “unsolicited” resumes. Do they just get “filed” or added to a database somewhere? Does anyone in HR have the time or expertise to screen them and determine if there might be an exceptionally talented or skilled pro who wants to work for your company? What if it’s a skill you really need . . . but you don't respond?

Client demand has helped us re-imagine new ways to support Employers’ Talent Acquisition and hiring needs. We’ve rolled out different ways for Clients to deal with the cost of recruiting search, by spreading payments over months or quarters. There are alternative options for payment, like Paypal, Zelle or Venmo. We’re open to finding even more new and creative billing/payment solutions. It’s a new world!

We’re also “Unbundling” the recruiting and talent acquisition workflow. We understand that your staff has been cut back. If you post a job and receive even 20+ resumes/day, assessing and responding is daunting. If your team doesn’t have time or expertise, we’ll help. Here’s a document that outlines the range of support we provide, if you identify the candidates (Unbundled Recruiting). We of course, would be happy to help identify and recruit your candidates from the beginning, if necessary. Let us know how we can best help you.

Meanwhile, take good care and stay safe!

This “Time of Covid” Demands Empathy, Communication and Respect

This is a time of banding together, understanding others’ circumstances and treating everyone with respect. Looking for a job and applying for a job are anxiety provoking issues . . . especially if someone finds themselves in the position of currently being without work and any source of income. There’s no more insecure feeling . . .

Imagine how that anxiety is being compounded every hour of every day right now, as we hear more and more uncertainty about COVID-19. Social media is amplifying this pandemic and making wildly irresponsible predictions and projections about what could happen. Broadcast news is more measured, but endless . . . More anxiety provoking . . . Job seekers are understandably freaking out!

I currently have candidates in front of several Clients for new career opportunities. All of the candidates have received positive feedback on their initial conversations with those Clients. Now, after two weeks, we’re still waiting to hear what might be next.

I understand that nobody really knows what’s next or how to plan for that uncertainty. Nonetheless, I’d like employers to step up and do a much better job of communicating with their pending candidates. Yes, their candidates, they’re not someone else’s!

In most cases those candidates have spent multiple hours preparing for that initial interview, research everything they could find, on what they hope will be their new Employer. Employers have a nasty track record of communicating with job seekers. In some (most) cases, there’s (still) zero Employer response. With today’s technology, there’s just no excuse for no response!