I'm very excited and proud that this St. Louis client, who's a national leader in their category, is partnering with me to help them build their internal marketing department. We’re looking for ambition and an entrepreneurial spirit. If you want to help build better solutions, have your ideas heard and feel proud about contributing to an already “best in class” national service company dedicated to helping fellow humans, here’s your opportunity for hybrid work.
General Description:
Our St. Louis area client is seeking a PPC Specialist with solid experience in paid search (SEM/PPC), programmatic, and/or social advertising. The right candidate will work on direct response lead generation across multiple products and services and have experience in paid advertising campaign creation, keyword/audience development, ad copy creation, persona development, tactic selection, and assisting the Director of Digital Marketing with the launch and optimization tactics necessary to meet campaign performance goals.
We’re looking for ambition and an entrepreneurial spirit. If you want to help build better solutions, have your ideas heard and feel proud about contributing to an already “best in class” national service company dedicated to helping fellow humans, here’s your opportunity for hybrid work.
Responsibilities:
· Conducting and reviewing keyword, audience, bid research and management, monitoring budgets for all active client campaigns.
· Thinking of tests that will ‘move the needle’, and overseeing the implementation, tracking, and reporting on those tests.
· Text, ad copy writing and social ad creation; overseeing the development of display ads.
· Compiling and presenting detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
· Calculating bids based on potential ROI, while building ad campaigns in various user interfaces and editing tools
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